Analytics

Thursday, July 30, 2009

Rolls Royce driving towards Indian market



For Rolls Royce, Indian market will become the most promising market in next 5 to 10 years. All Western now start realizing the importance of Indian market to compete in global platform. Indian is already second fastest growing economy in the world and UK based luxury automobile manufacturer RR don’t want to miss that emerging market. For Indian market Rolls Royce looking at its parent BMW’s supplier’s network in India. BMW is already trying to build a strong supplier networks in India and Rolls Royce will also use it to join the party.

India’s super premium class is growing and luxury car markers realize the future potential of this segment. Although it’s in small number but they are continuously growing same as the Indian economy. Globally this luxury car manufacturer facing the heat of global melt down and has already seen a 25% dip. Last year company already sold 14 cars in India and expecting to hit the 50 mark in the board. Company is planning to launch the brand new Ghost slides next year in Indian market (this model will help to touch 50 marks). Price for this model will be around 2.7-3 crore.

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