Volkswagen’s Beetle, will hit the Indian road in three months. Beetel is world’s longest running and most produced car of a single design. It will land in a luxury segment because of high price tag (Close to 20 lakh) and full of features like cruise control, acoustic rear parking sensors, rain sensors, ABS, traction control, anti-skid system and front & side air bags. It will have a great sporty look and powerful 1.9 litre TDi diesel engine with five speed manual transmission. Definitely price is little high for Indian market and it’s because of 110% import duty and high safety specifications. Selling this car with price tag of 20 lakh is a very big challenge for the company and company is working aggressively on Beetle’s debut in Indian market. There is no such competition for this small car in Indian market, as Fiat 500 launched last year with price tag of Rs. 15 Lakh and they managed to sell out only 58 units so far. Volkswagen doing a smart job launching this car in three months because its rival BMW is not in mood to launch it's baby (Mini) in India until 2010.
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