Tuesday, September 4, 2012

Maruti Ritz Gets a New Lease of Life

Maruti Ritz diesel comes with a new signature style. The new car starts with a price of Rs 5.31 lakh onwards (ex-showroom Delhi). With a host of new features the top end ZDi variant sells at Rs 6.23 lakh that offers all the features of the petrol ZXi variant and a fuel efficiency figure of 23.2kmpl, an improvement over the previous 21.1kmpl.

The new ZDi variant gets interior upgrades such as a multi-information display on the instrument panel, a new audio system with USB and electrically adjustable wing mirrors. The top-of-the-line variant also gets alloy wheels, steering mounted controls and dual front airbags. The new Ritz is available only in diesel version. A pleasant delight is the 10% improvement in fuel efficiency from 21.1 kmpl to 23.2 kmpl for the Ritz Diesel, which has been achieved with numerous initiatives by the Company’s engineers. These include use of reduced friction engine and calibration optimization.

Manohar Bhat, vice president (marketing) Maruti Suzuki India said, "Numerous changes being introduced now will make the Ritz brand more vibrant. Most important, the new Ritz is more fuel-efficient with enhanced driving comfort. This makes it even more attractive for the customer and also gives us confidence to generate additional sales." The Ritz has already crossed a sales mark of over 2,00,000 units in a span of just 3 years.

The new Ritz diesel will run on a 1248cc DDiS engine that smokes out 190Nm at 2000rpm and a power of 73.9bhp at 4000rpm. The powertrain comes with 5-step multi-injection technology. Meanwhile its Toyota Etios Liva Diesel starts at price of 5.66 lakhs to 5.96 lakhs. The Ford Figo on the other hand starts at price of Rs 4.79 lakh to 5.94 lakhs. It also comes in three new colours. The three new shades are breeze blue, mystique red and granite grey.

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