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Thursday, October 20, 2011
Maruti Ertiga The New Mini MPV
Maruti Ertiga is all set to give some stiff competition to the likes of Toyota Innova
in January. The company is now ready to set foot in the multipurpose vehicle (MPV) segment, for the first time. The company is now looking to spread its business across the entire length and breadth of the car market and ensure that not even a single area remains untargeted by the leader in the auto car market.
Maruti has the distinction of being India's largest car maker. In fact the company sells every second car in the country and has decided not to rest on its past laurels and is all set to very soon un wrap its first MPV, the Ertiga. This invariably leads to a serious threat in the already existing car brands in the segment. Ertiga made its debut as a RIII concept in India.
The seven seater multi utility vehicle will look to vie for people looking to buy a bigger vehicle or double up as a family car. The car will also come at a cheaper price compared to its competitors with a starting price of Rs. 6 lakhs and will go up to 9 lakhs for the higher end models. Official sources from the company also confirmed the same and told that the cost factor of the car would be kept quite affordable while other details were kept quite secret.
The Ertiga will look and have the dimensions of any other standard mini MPV on the road. The car will be adorned with light and sleek materials and is expected to carry a rich posh look. The MPV is expected to compete with the likes of Chevrolet Tavera, Tata Sumo Victa, and Mahindra Bolero, Mahindra Scorpio.
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