Maruti Swift is now available in a special limited-edition variant of its Swift Petrol called the Swift Alpha. The new limited edition car comes in the VXi petrol variant. With the launch of the new Swift Alpha, Maruti is surely leaving no stone unturned to keep its numero uno status. The new Swift Alpha comes with loads of strings attached to it. The best part is all these improvements comes with absolutely no extra cost.
The new strings include a host of upgrades like Bluetooth-equipped audio system with speakers, door-sill guards, a body-coloured rear spoiler, mud-flaps, seat-covers, designer floor mats and door visors. This variant also comes with carbon fibre trims on the dashboard & door pads and not to forget the attractive stickering. The move is looked upon as a measure to bolster the sales of the Petrol variants which have not been able to match up with its diesel cousin. In fact, their last report states that of all the Swift hatchbacks sold, only 20% of them were powered by a petrol engine, while the remaining 80% sold were diesel powered.
Maruti claims that customers save as much as Rs 8,000 if they opt to get these upgrades done versus getting them from the aftermarket. The company has also fastened the delivery period for Swift. Previously buyers had to wait up to 8 months but the company has increased the production of Swift to 20000 units per month which has brought down the waiting period up to just 2 months. However only time will tell how the new avatar of the Maruti Swift fares in the current era of rising fuel costs where almost all the petrol cars have taken a back seat.
The Maruti Swift virtually faces no competition from its other contemporaries but just for the sake of comparison you can also have a look at the Nissan Micra and the Chevrolet Beat.
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