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Wednesday, August 1, 2012

Toyota Etios Liva Gets Sporty


Toyota Etios Liva celebrates its first birthday with the launch of Etios Liva TRD Sportivo in India. The limited edition Toyota Etios Liva price starts at Rs 5.23 lakh (ex-showroom Delhi), while the diesel will cost Rs 6.32 lakh. Only 1,200 units of the special edition will be made and offered till the end of October.

The new variant caters to the youth and has been crafted by the Toyota Racing Development from Japan. In terms of the performance the special edition remains honest to the existing variant but goes sporty with features like aerodynamic front bumper and rear bumper along with side skirt in two-tone sport colours. All this is carried by a new set of 15 inch alloy wheels and ample TRD badging. Overall these tweaks give the car a sign of exclusivity on both the outside and the inside. The limited edition Liva will be available in two colours – White and Ultramarine Blue.

Speaking on the occasion of the launch Mr. Hiroshi Nakagawa, Managing Director, TKM, said “We are glad to introduce Liva TRD Sportivo Limited Edition, on the occasion of the first anniversary of Etios Liva. Etios and Etios Liva have been doing well and our vision, to see growing number of Toyota happy customers and Toyota families, is beginning to materialize. We will soon begin the domestic production of engine and transmission in the third quarter of 2012 and early 2013 respectively, at our facility in Toyota Kirloskar Auto Parts. We also exported the first batch of Etios series to South Africa in April this year. We thank our customers for their appreciation of Etios and Etios Liva and look forward to their feedback to continuously improve upon the product.”

The style statement is finished off with the Limited Edition "TRD Sportivo" chrome badge on the boot lid. As far as the inside styling is considered, there is a new seat fabric with the "TRD Sportivo" logo and silver shift knob. You can also check out the likes of the Fiat Punto Sport and the Hyundai i20, Ford Figo and the Maruti Swift.

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