Monday, August 8, 2011
The German based luxury car maker Mercedes-Benz is one of the promising brands in India. The Company is planning to launch luxury hatchbacks in 2012. The company is targeting the middle-class people of India and as well as to grab the luxury car market in India.
Speaking on the occasion head of New Delhi Ernst & Young’s Auto Mr. Rakesh Batra said “Better highways, higher disposable incomes and the growing aspirations of people in India will fuel growth in luxury-car sales; the count of the millionaires has been increasing in India the demand for the luxury cars will also boost.”
The upcoming luxury hatchbacks are expected to compete with BMW models in India. These models will be the first hatchbacks from the Mercedes Benz in India.Mercedes-Benz India at present has 22 dealerships across 17 cities in 11 states and 2 Union Territories of India and has its Service Stations in 32 cities in 16 States and 2 Union Territories of India. Mercedes-Benz India recorded sales of 2,402 vehicles in the first half (January-June) of 2011.