Thursday, August 2, 2012
Premier Rio heats up the battle in the SUV segment with the launch of its new diesel variant. The new variant comes in the wake of the highly successful Renault Duster which has already garnered over 10,000 bookings within days of its launch. The Premier Rio will also look to create some inroads being the cheapest diesel SUV in India. The Premier Rio price starts at Rs 6.7 lakh for the entry level CRDi4 variant. This also makes it cheaper compared to the recently launched Renault Duster that starts at Rs 7.99 lakh for the diesel model.
Initially when the Premier Rio was launched, it failed to garner the much needed numbers. The sales were quiet dismissal in spite of having a meager price starting at Rs 4.90 lakh for the petrol model. Firstly the brand had a taken beating with few technical issues which is a huge mistake for a company that is yet to match up to the likes of the big boys in the market. Not too forget the Chinese involvement in the development of the car. Chinese goods are already considered as sub standard and the expensive parts and high maintenance did not help the cause either. Now that the Rio has 1.3 L Fiat sourced engine, it will not only step up its prospects over Duster and other upcoming SUVs namely, Maruti XA Alpha and Ford EcoSport but will also help build the trust in the car. The Rio CRDi returns a mileage of 19 kmpl and will be available in four colors.
The new Rio CRDi4 will be available at select dealers and will soon be made available at all the 55 dealers. Premier is also thinking of increasing the dealerships by 100 by the end of this year and there will also be over 200 service stations for the Rio.