Mahindra XUV 500 is all set to rule the roads from the 28th September this 2011. The XUV 500 will be a first of its kind from the house of the Mahindra. In fact the car has been designed by taking inputs for style and development inputs from customers all over the world. The car has been also tested in various parts of the world across Europe, Australia and South Africa among others.
Mahindra is looking to create a niche identity for itself in this category. It is looking at a place between the Scorpio and the upbeat SUVs. The car is aimed at the gen next and will be styled according to the taste of the youth. The 00 in the name of the Mahindra XUV 500 is not just mere numbers. They are similar to that of 00 in the James Bond character. In short the car wants to convey that it is a class ahead in terms of fashion and high tech features. To testify this gen next breed the car has been manufactured using the best in class quality standards.
The Mahindra XUV 500 also owns the distinction of being the country’s first indigenously developed monocoque SUV. It is also equipped with a novel transverse engine from the Mahindra. The XUV 500 is truly niche and world class and this is further exemplified in the way it was conceptualized and created. Right from ensuring the global standards, quality, technology, testing norms, regulations and emissions every aspect related to the car has not at all been comprised.
The XUV500, in fact seems to indicate the future path of the Mahindra. The Mahindra XUV 500 SUV will be run by a 2.2-litre mHawk diesel engine and generates a maximum power of 140 bhp and a torque of 326 Nm.
Pawan Goenka, President, Automotive & Farm Equipment Sectors, M&M Ltd. told “We are all set to create a new milestone with the launch of the Mahindra XUV 500 which truly embodies and encapsulates the essence of the Mahindra Rise philosophy. Having extensively tested and validated our product with global and Indian customers alike, I am happy to add that we will simultaneously launching the XUV 500 in South Africa under the same brand name. I am confident that the XUV 500 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand.”
Rajesh Jejurikar, Chief Executive, Automotive Division, M&M Ltd. said, “The Mahindra brand has evolved over time. Today it enjoys the strongest equity in the SUV category. Therefore, Mahindra will now be the lead brand for the XUV 500. Additionally, with the XUV 500 we are attempting to create a new category in the SUV segment, that will not only challenge the conventional but will also certainly translate into double customer delight.”
Mahindra has now sort of made a track record in the SUV category with a huge share of the market. The company leads the pack with a market share of 60.5 percent. The success of Mahindra is largely attributed to the Indian and global iconic brands like Mahindra Scorpio, Mahindra Bolero and Mahindra Xylo.
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