Monday, January 16, 2012

Ford EcoSport 2012 Revealed

Ford EcoSport, joins the bandwagon of new global compact sports utility vehicle and is the second of eight new global models that Ford plans to launch in India. The new Ford EcoSport SUV features the automaker's smallest EcoBoost engine, a one-litre three-cylinder. Toyota Fortuner with auto transmission also may do good volumes, while Nissan Evalia, Renault Duster and Ashok Leyland's Stile may give competition to the Ford EcoSport. This car, based on the Fiesta platform, is expected to be available by the year-end.

Regarding the unique initiatives taken by Ford at this Expo, Nigel Wark, executive director, marketing, sales and service, Ford India, commented, “We wanted to create something engaging with the visitors at the Auto Expo. We did not want to put the car and stop people from touching the car at the zone and so we created an interactive driving game. We wanted to bring together engagement so that there was some memory for people for Ford at the Auto Expo.”

The compact SUV looks quite energetic with its wing mirrors and the thick A and B pillars are quite daring. The quarter glass could hinder the visibility and could be cause of concern while driving. The tiny windscreen at the rear however could come as a slight relief. The spare tyre mounted on the hatch might obstruct the visibility further. The rear high-mounted stop lamp on the spoiler is an interesting touch.

The compact SUV will come in two engine options. The first is a 1-litre, 3-cylinder turbo, direct injection petrol engine producing 120PS of power and 170Nm of torque. The emissions are surprisingly low at 140gm/km. This EcoBoost engine was first announced at the Frankfurt Motor Show. The other will be a 1.4-litre diesel engine again with low emissions, high torque and power.

All of this translates into an expected price of around Rs 6 lakh. At that price it will cream the competition, unless Renault Duster, Maruti Ertiga and Tata Safari Storme comes with a competitive pricing which are being touted to be its biggest rivals.

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