Friday, January 20, 2012

Maruti Swift is the Car of The Year

Maruti Swift has won the Indian Car of The Year 2012. The Swift has won the award twice and it is the only car to win the title twice. Maruti Swift won this award right in the first edition when it was launched in May 2005. The car has won this award not for any particular category but the award is given to the best car chosen from among all cars launched during a year.

“Last year, many global car makers launched various cars in India. But it was Swift that was chosen for the Indian Car of the Year Award,” the company said. Swift is also the first car from the house of Maruti to be launched in India along with other countries. It was also the first car in Maruti Suzuki stable where a group of 25 engineers had worked along with SMC engineers on a global vehicle.

“Post its launch Swift created a new ‘Premium Compact’ segment amongst the compact cars. After the launch of the Swift the premium compact segment has seen the maximum growth amongst vehicle segments.”

In spite of many entrants in the market, the Swift has been the numero uno car in the market. The company has sold over 600,000 units in the first 6 years and it still is selling like hot cakes. This makes Swift by far the highest selling car in the premium compact segment.

Maruti Suzuki introduced the New Swift in August 2011. It was introduced at a time when Swift was the largest selling vehicle in the premium compact segment in India. The ‘New Swift’ became even popular as over one lakh customers booked it. The Swift has completely dominated the likes of the Hyundai i20, Ford Figo and Nissan Micra.

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