Maruti Alto, once again won the car of the month with a staggering sales of 15,197 unit sales. The festival season in India is usually one of the best times for car makers and the dealers who look to capitalize on the good times. It is during this time that most Indian consumers make their purchasing decisions as they consider it quite auspicious and off course most of them would have got their festival bonus as well. Like every year car makers were hoping to get a boost in sales for the month of October. However the story turned out to be rather luke warm due to rising fuel prices and interest rates in the country. Still most car manufacturers posted an increase in sales; it was hardly what they were expecting.
Alto led the way followed by Hyundai i10 which sold around 11,557 units. Tata Motors Indica/Vista with sales of 10,812 units settled for the third position. Clearly the top three car makers know the moods and the sentiment of the Indian auto buyers. The Indian auto segment has a huge appetite for the small cars. Mahindra Bolero stole the first place among the SUVs and had to settle for the fourth place in the overall car rankings with the sales figures of 8,082 units. The Maruti WagonR, Maruti Swift, and Hyundai i20 with sales figures of 7,934 units, 7,845 units, and 6,834 units respectively got the remaining three rankings.
Festive season usually brings in a lot of new entrants as well and some of them did manage to break in the sales charts. At the eighth position the new Hyundai Eon with figures of 6,315 units also made it to the charts with the likes of some experienced campaigners. The Hyundai Eon has really taken on India with its exciting new design, features, price and a good marketing strategy. The car was launched on the 13th October and has already picked up quite some fan following. The 9th and 10th position were driven by the Tata Indigo/Manza and the Ford Figo with sales of 6,268 units and 5,689 units respectively.
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