Renault Duster has fallen prey to the re-badging concept. Nissan has entered a partnership with Renault like most of the car makers who make a partnership with another company to build a car which the company does not hold by itself. This means that Nissan will come up with a car built on the same platform like the Renault Duster.
This move is looked upon as highly cost efficient process and also leads to larger options for the consumers to look for. All the company has to do is enter a tie up and have some meetings over the dinner and then you have a car that you wanted.This is in fact a first time in the re-badging era where by an upcoming car is sharing its platform with another upcoming car. Nissan and Renault are already sharing the platform of Nissan Micra and Renault Pulse. This time around though Nissan will be returning the favour by sharing the platform of the upcoming Sports Utility Vehicle (SUV) Renault Duster. This is will be a Nissan badged five-seater SUV. Renault Duster is a compact SUV and will be hitting the Indian shores in the early 2012.
Renault is a Paris-France based automaker while Nissan comes from Yokohama-Japan and both these allies have been in the sharing business from the year 1999.Others that have also followed suit to the rebadging of vehicles among the current crop of companies are the Volkswagen Vento and the Skoda Rapid. In the hatchback segment Volkswagen Polo and Skoda Fabia followed by the current Nissan Micra and Renault Pulse.
The sharing of platform and rebadging works for companies only if they are willing to deliver some value to each other in terms of sales and after sales services. There have also been instances of some ugly fights like the Renault and Mahindra partnership which turned to be quite a soar experience for the both the companies.
This move is looked upon as highly cost efficient process and also leads to larger options for the consumers to look for. All the company has to do is enter a tie up and have some meetings over the dinner and then you have a car that you wanted.This is in fact a first time in the re-badging era where by an upcoming car is sharing its platform with another upcoming car. Nissan and Renault are already sharing the platform of Nissan Micra and Renault Pulse. This time around though Nissan will be returning the favour by sharing the platform of the upcoming Sports Utility Vehicle (SUV) Renault Duster. This is will be a Nissan badged five-seater SUV. Renault Duster is a compact SUV and will be hitting the Indian shores in the early 2012.
The sharing of platform and rebadging works for companies only if they are willing to deliver some value to each other in terms of sales and after sales services. There have also been instances of some ugly fights like the Renault and Mahindra partnership which turned to be quite a soar experience for the both the companies.
No comments:
Post a Comment