Maserati is a luxury car maker of Italy. It has a history of 97 years in Italian market. The Company was established in 1914, in Bologna. Thereafter it has seen the huge success, It has been owned by the Italian car giant Fiat S.p.A. since 1993. Inside the Fiat Group, Maserati was initially associated with Ferrari S.p.A., but more recently it has become part of the sports car group including Alfa Romeo.
The Company is now intending to enter Indian market by April 2011. Tata Group chairman Mr.Ratan Tata has mentioned few years back that Maserati Quattroporte was his once of the favorites cars in the world. Initially the company is planning to sell 3 models in India i.e. Maserati Quattroporte, GranTurismo Coupe and GranCabrio. The brand is expected to compete against BMW, AUDI and Mercedes Benz in domestic market. The price range of this brand starts from 3 crores and goes up to 4.75 Crores. The Maserati is expected to use Fiat India’s Dealerships for Marketing due to their association with Fiat.
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